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Time to flex some fish-catching muscle. The exclusive, curved paddle tail on the Z-Man® Herculez™ Swimbait moves justike a swimming baitfish to tempt the untemptable. Ideal for use in both freshwater and saltwater, this highly detailed swimbait
Land that next trophy with the Z-Man Swimbait Eye Jig Heads! This jig head is made to pair perfectly with a range of swimbaits, giving you more versatility to adjust on the fly! The dual keeper barbs ensure that your soft baits remain in place for the...
Z-Man Hula Stickz feature a unique stick bait/tube hybrid body with four tentacles to create an incredible life-like action that mimics the real thing. It is constructed with ElaZtech salt-infused soft plastics that is 10 times more durable than others...
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Perfect for shallow water or as a search bait, the Big Hammer 3" Swimbait's hydrodynamic body kicks with amazing action. This enticing action elicits aggressive bites in both freshwater and saltwater, catching everything from yellowtail to smallmouth....
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Welcome big fluke into your boat with the Z-Man® DoormatadorZ Grub. Extra-soft and naturally buoyant, this high-action curly-tail soft bait features 10X Tough ElaZtech® construction for extra durability. Impregnated with Pro-Cure Flounder Pounder
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
The Z-Man Turbo CrawZ is a highly resilient soft bait that can endure damage from structures on stream beds and lake bottoms where you want to fish the Z-Man crawfish. The ElaZtech construction used for the Z-Man Turbo CrawZ 4' soft bait is extremely...
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The Z-Man Goat Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Man lures. 10X Tough ElaZtech construction...
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme's Lit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This...
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No bass has ever seen anything like the Z-Man Pop ShadZ Popper. Well, except for the hundreds that were taken in pre-market trials. The same goes for the pike, stripers, snook, redfish, sea trout, and more that fell victim to the new look as well. This...
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The Z-Man Goat Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Man lures. 10X Tough ElaZtech construction...
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The soft plastic swimbait comes full-circle in the STORM 360GT Searchbait. Fully evolved, it offers a seamless design between head and tail for ultimate realism, and its extreme toe-in boot tail delivers incredible action at all retrieve speeds. The pre-formed...
Load up your tackle box with the Z-Man ChatterBait WillowVibe and get your nets ready! The WillowVibe has a willow leaf-shaped hardened stainless blade that delivers rapid, intense vibrations that will have predators swarming! The ball-shaped head helps...
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Welcome big fluke into your boat with the Z-Man DoormatadorZ Grub. Extra-soft and naturally buoyant, this high-action curly-tail soft bait features 10X Tough ElaZtech construction for extra durability. Impregnated with Pro-Cure Flounder Pounder Super...
Land that next trophy with the Z-Man Swimbait Eye Jig Heads! This jig head is made to pair perfectly with a range of swimbaits, giving you more versatility to adjust on the fly! The dual keeper barbs ensure that your soft baits remain in place for the...
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The Z-Man® DieZel MinnowZ™ combines unparalleled softness, outstanding action, and ElaZtech® durability to create a swimbait that's as close to bulletproof as any other available today. Designed for freshwater and inshore anglers, the DieZel Minno
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Specializing in 3-6 swimbait presentations, the Z-Man® Swimbait Eye Jighead has an oversized eye to really stir up the strikes. The jig's streamlined head reduces your snagging and fouling frustrations and a well-balanced weighting keeps it trac
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Boastingarge 3D eyes, the Z-Man® Striper Eye™ Jighead gives big stripers, bull reds, and other trophy fish an easy target to hit! The strong 6/0 Mustad® UltraPoint® hook take on the heaviest freshwater and saltwater bruisers! The Z-Man Striper E
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The Z-Man® Goat™ Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Manures. 10X Tough ElaZtech
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Z-Man® Shad FryZ imitates a bite-sized shad or baby panfish, a preferred forage for many fish species. The versatile shape transitions from a thin, deep body to a segmented tail producing a natural swimming motion. Supple material produces consist
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Add sparkle, color, and three-dimensional realism to any bait or fly with WTP 3D Molded Eyes. Waterproof and self-adhesive, they're easy to apply; great for fly-tying and on-the-water repair. Add sparkle and color; Three-
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Unleash the day's full fish-catching potential with the Z-Man ChatterShad Trailer. Designed to activate and energize your ChatterBait lure, the ChatterShad trailer also amplifies the effectiveness of many different fishing applications, including on a...
Land that next trophy with the Z-Man Swimbait Eye Jig Heads! This jig head is made to pair perfectly with a range of swimbaits, giving you more versatility to adjust on the fly! The dual keeper barbs ensure that your soft baits remain in place for the...
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Specializing in 3-6 swimbait presentations, the Z-Man® Swimbait Eye Jighead has an oversized eye to really stir up the strikes. The jig's streamlined head reduces your snagging and fouling frustrations and a well-balanced weighting keeps it trac
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...