The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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A consistent drop rate, realistic swimming action, and downward-facing vibrationegs make D.O.A. Shrimpures easily capable of outfishing the real thing. Theseures are made of soft plastic and impregnated with farm-grown shrimp to resemble the ta
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Tandem Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting in a bait that's uniquel
The Buckeye Lures Freestyle Jighead gives your swimbait natural, lifelike movement, increasing your chances of hooking more bass in a variety of conditions. Designed by pro angler Brent Ehrler, this jig head features a free-swinging screw lock that allows...
The Z-Man Diezel KickerZ Soft Swimbait delivers a subtle, natural thump with its twin kicker tails and streamlined baitfish profile in 3.25- and 4.5-inch sizes. This bait creates a realistic swimming and fluttering motion that shines on weighted swimbait...
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A consistent drop rate, realistic swimming action, and downward-facing vibrationegs make D.O.A. Shrimpures easily capable of outfishing the real thing. Theseures are made of soft plastic and impregnated with farm-grown shrimp to resemble the ta
"What Our Gearhead® Experts Are Saying: ""The HW Life Short is my go-to for days when I want comfort and style in one. The high waist gives a flattering fit, and the elastic back keeps them feeling snug but not restrictive. Whether I’m biking around...
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...
The Salmo Slick Shad Swimbait is a delicately designed lure that packs a big punch. These shad swimbaits have a slender body profile that mimics baitfish sizes, while their small paddle tail generates subtle action even at low speeds, making it more efficient...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
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Boasting aifelike profile, the Gambler Big EZ Swimbait is irresistible to hungry predators! A segmented tail with a water-thumping boot delivers tons of erratic swimming action to elicit aggressive strikes. The Gambler Big EZ Swimbait exce
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The flat sides of the NetBait BaitFuel NanoSwim™ optimize visibility on forward-facing sonar, while the wedge-shaped tail produces a tight-pitched swimming action with subtle movement ideal for a variety of retrieve speeds. You
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
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Casting an easy-to-view image onive sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniquesike never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile,
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
"What Our Gearhead® Experts Are Saying: ""The Portola Pants are my go-to for road trips and outdoor adventures. The stretch cotton canvas keeps them comfortable for long drives, while the adjustable leg opening lets me dial in the fit. I love that they...
The Yamamoto Fat Ika is a 4-inch skirted soft plastic bait that delivers a slow, shimmying fall bass can't resist. With a compact, grub-style body and a tube-like skirt, this versatile bait excels in flipping, skipping, and finesse fishing. Rig it backward...
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Drop the Mustad Addicted Sink It Series Jig down in any salmon, steelhead, and trout habitat andet this unique small bead jig work hook-setting magic. The salmon-eggookalike has a small profile with a bead behind the head on a 2X-strong,
The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
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A Point Wilson Cut Plug has spinning action that resembles the frantic motion of numerous species of wounded fish. The best action occurs when air is expelled from theure. Included scent strips provide additional fish-attracting power. This Point W
"What Our Gearhead® Experts Are Saying: ""The Portola Pants are my go-to for road trips and outdoor adventures. The stretch cotton canvas keeps them comfortable for long drives, while the adjustable leg opening lets me dial in the fit. I love that they...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 2/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
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