Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that is perfect for bigger, deeper, or more aggressive fish...
The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...
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The Googan Squad might've just come up with the perfect jig trailer. With the Rattlin' Ned and Krackin' Craw as inspiration, the Googan Baits Rattlin' Chunk turns up the volume at your bass-catching party. Patented raised flanges and oversiz
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The slow-sinking Greenfish Tackle DOT Minnow gives gamefish ample opportunities to strike with tantalizing action on a horizontal fall. You'll find this slash-style bait to be wicked effective when targeting fish using a forward-facing sonar. For max
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Our Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't dry out, the
The Bay De Noc Laker Taker Spoon offers a slower trolling action that's ideal for targeting deep-holding lake trout on big water. Measuring 4 inches and weighing 3/4 oz., this spoon runs roughly 1 foot down for every 18 yards of line out at standard trolling...
The Buckeye Lures Piggyback Jig Head gives forward-facing sonar anglers a compact, highly visible profile that keeps baits in the strike zone longer when targeting bass holding tight to cover or suspended in open water. The unique top-weighted head orientation...
Dyed Pearl Diamond Braid is a braided body material made up of several strands of mylar loosely knitted into a diamond pattern ribbon. This material is great for bodies on many freshwater and saltwater patterns. Dyed Pearl Diamond Braid creates a great...
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Colorful plastic beads are available in assorted colors and sizes to fit yourure needs.
Sometimes you just need a smaller bait to draw in some attention. The Strike King Rage Baby Bug takes one of your favorite lures and scales it down! Don't let the smaller size fool you, this bait still packs a punch to draw in some trophy Bass! The compact,...
At three inches in length, the Z-Man Baby GOAT Soft Bait is the smallest in this series, but it packs a wallop where it counts! Made from the incredibly durable and non-toxic buoyant ElaZtech material, like other Z-Man soft plastic products, the Baby...
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on
Wapsi Mylar Cord is a hollow, braided fly tying material with refractive lighting properties that add flash and durability to a wide range of patterns. It's ideal for spoon flies, baitfish imitations, and zonkers, imitating the reflective qualities of...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
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You'reooking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the water c
A Berkley PowerBait PowerStinger Swimbait is a good bet if you want the best bladed jig trailer for bass fishing. Berkley applied its patent-pending 'honeycomb' technology - pockets in the soft plastic minnow bait from the mid-section to tail - to encourage...
The Epic Baits Punch Skirt helps anglers target bass in heavy grass, mats, and thick cover by giving flipping baits a larger, more appealing profile. Featuring a durable silicone core, each skirt is built with premium silicone skirting material that flows...
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Rig up a Cabela's Hoochie Squid when trolling for salmon orake trout. Our premium vinyl squids have pulsing, undulating tentacles that bring smashing strikes, especially when run behind aively dodger or flasher. Made of tough, supple vin
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
PK Lures PK Spoons are uniquely weighted to offer ultimate action and vibration. On the drop, the counter weighted system gives these spoons an erratic action that triggers fish to strike. PK Spoons catch a wide variety of fish including bass, trout,...
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Our Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't dry out, the
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Built from incredibly tough thermoplastic elastomer (TPE), the Vudu Rigged Quiver Shad can take a beating. The quivering, wobbling action it imparts owes its strike-enticing action to its wide body with a tapered boot tail. The included jighead means
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No need to overcomplicate things to catch a ton of bass. Just fish the Rapala CrushCity™ Customs Ned BLT, a delectable soft-plastic bait that floats with unparalleled buoyancy to work wonders in finesse situations. Pair it with