Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
Saltwater anglers targeting snook, speckled trout, and redfish will find the Yo-Zuri 3D Inshore Minnow effective in clear and stained water alike, thanks to its internal 3D prism finish and sharp darting action. The lure's fixed-weight center creates...
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A Point Wilson Cut Plug has spinning action that resembles the frantic motion of numerous species of wounded fish. The best action occurs when air is expelled from theure. Included scent strips provide additional fish-attracting power. This Point W
When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...
Built for explosive topwater strikes, the Yo-Zuri 3D Inshore Popper is a back bay-style pencil popper designed for inshore predators. Its flat bottom and balanced posture deliver an effortless walk-the-dog action, while the cupped mouth spits water to...
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
The Strike King Pinger Minnow - 3 in. gives crappie, bass, and walleye anglers a sonar-friendly presentation that fish can't ignore. Its unique split-tail design generates a 180-degree rolling action that shows vividly on live sonar, making it easy to...
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The STORM WildEye Swim Shad is as real as it gets for matching the baitfish hatch, which is why it's become such a favorite with tournament anglers. Made with a tough yet soft plastic body over an internal head weight, this easy-to-
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A consistent drop rate, realistic swimming action, and downward-facing vibrationegs make D.O.A. Shrimpures easily capable of outfishing the real thing. Theseures are made of soft plastic and impregnated with farm-grown shrimp to resemble the ta
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A consistent drop rate, realistic swimming action, and downward-facing vibrationegs make D.O.A. Shrimpures easily capable of outfishing the real thing. Theseures are made of soft plastic and impregnated with farm-grown shrimp to resemble the ta
The Northland Eye-Candy Jig Crawler is designed specifically for walleye fishing. Featuring the Northland Super TPE material, the walleye worm is super flexible, resulting in action fish can't resist. The Eye-Candy Jig Crawler is a proven shape in new...
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Boasting aifelike profile, the Gambler Big EZ Swimbait is irresistible to hungry predators! A segmented tail with a water-thumping boot delivers tons of erratic swimming action to elicit aggressive strikes. The Gambler Big EZ Swimbait exce
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Take full advantage of advanced fish-locating technology with our Bass Pro Shops XPS FFS Jighead. Ideal for finesse presentations, this FFS jighead features a conical plastics keeper that distributes weight down the shaft. This resu
The Buckeye Lures Scope Head 3-pack gives you a few jig heads for swimbaits to exploit your forward-facing sonar advantage on bass. Buckeye Lures relied upon Elite Series pro Jacob Powroznik to design the perfect swimbait jig heads that can be used to...
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
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The flat sides of the NetBait BaitFuel NanoSwim™ optimize visibility on forward-facing sonar, while the wedge-shaped tail produces a tight-pitched swimming action with subtle movement ideal for a variety of retrieve speeds. You
BnR Tackle Soft Beads mimic the eggs that salmon, steelhead, and trout devour! The fish-catching BnR Beads are soft, pliable, and neutrally buoyant. The texture and feel are more like the eggs these anadromous fish see in the water and more closely match...
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Casting an easy-to-view image onive sonar, the Strike King Homing Minnow will have you perfecting your forward-facing sonar techniquesike never before to stay in the strike zone. The Homing Minnow paddle-tail swimbait boasts a versatile,
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Do-It Bait Blast Airbrush Paint brings out the creativity in lure makers who want to fine-tune their baits with professional-grade finishes. This airbrush paint line combines fishing-specific color development with ease of use, producing the purest,...
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Any fish that feeds on minnows or crayfish will eagerly take a Johnson Swimming Paddletail Jig. Theifelike swimming action of its paddletail is irresistible to game fish and panfish alike, no matter how fast or slow the retrieve. Each bait comes pr
The Jenko Booty Shaker Swimbait targets bass, pike, and other predatory fish with a natural swimming action enhanced by lifelike eyes and a detailed scale pattern. Hand-poured from a super-soft, pliable, and environmentally friendly blend of soft plastic,...
"What Our Gearhead® Experts Are Saying:""The Freezer Polo is my go-to for hot days when staying cool is key. The Omni-Freeze fabric feels like magic, keeping me comfortable even when temps climb. Whether I’m hitting the golf course, exploring trails,...
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Even in rough water, the Carolinaures Flash Dart trollingure runs true, its streamlined head knifing through the swells in a dead-on imitation of a frightened baitfish. Its straight swim makes it easy for wahoo, dolphin, or tuna to close in for t