The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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Bassmaster Classic champuke Clausen's ideals are evident in every aspect of the Z-Man SlingBladeZ™ Tandem Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting in a bait that's uniquel
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
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The MirrOlure Provoker Twitch Bait features aarge pocket in the belly which allows you to rig it many ways, for different presentations. Utilize a twitching retrieve, and the Provoker comes alive in the water, attracting big fish
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Our Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't dry out, the
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
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You'reooking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the water c
The Buckeye Lures BFS Su-Spin Blade adds irresistible flash and vibration to your finesse setups, making it a must-have for targeting bass in cold or murky waters. Designed as an underspin jig head, it features a single willow leaf blade that activates...
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Without a doubt, the Zoom Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Fluke, it casts farther and
The Megabass Dark Sleeper gives anglers a stealthy swimbait option for bass, walleye, and other bottom-dwelling predators holding tight to structure or vegetation. Its ultra-realistic profile, soft fins, and natural color patterns combine with a paddle...
"What Our Gearhead® Experts Are Saying: ""The HW Life Short is my go-to for days when I want comfort and style in one. The high waist gives a flattering fit, and the elastic back keeps them feeling snug but not restrictive. Whether I’m biking around...
The Yakima Bait Mag Lip delivers a hard-hitting trolling option with a unique skip-beat action that holds up at speeds up to 4 mph while diving deep to target crappie, trout, walleye, salmon, and steelhead. These plugs run straight out of the box and...
The Keitech Swing Impact delivers a tight, high-vibration swimming action that consistently pulls bass, walleye, and river smallmouth from cover and open water thanks to Keitech's dual-injection, two-tone salted plastic process that balances the bait...
The Salmo Slick Shad Swimbait is a delicately designed lure that packs a big punch. These shad swimbaits have a slender body profile that mimics baitfish sizes, while their small paddle tail generates subtle action even at low speeds, making it more efficient...
The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a strike with a finishing move. The Berkley jerkbait is...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
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The Aerojig Hackle Jig features customized 1/0 Gamakatsu hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on
The Crappie Monster Small Fry baits are roughly two inches long in various colors with the requisite thin wispy tails that entice movement and plump, glittery bodies that attract the crappie bite. This is a best-in-class soft plastic crappie lure that...
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The versatile Aerojig Wooly Bugger Jig works on nearly any species of fish, but the hackle and marabou feathers are especially potent for targeting salmon and steelhead. Its powder-painted head resists chipping when tumbling through rocky currents.
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Our Bio Bait Shadow Swimmer is your next go-toure. Featuring a tight, wobbling action, this soft plastic has a floppy tail that produces a wide, sweeping motion that fish can't ignore. Infused with Wham™ scent that won't dry out, the
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Even a singleetter can create or remind you of unforgettable moments. The Amanda Blu Mother of Pearl C Initial Necklace brings the perfect way to create memories you'll treasure forever. This Amanda Bluetter necklace bears a striking ini
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Thanks to the design expertise of Elite Series Pro Brandon Palaniuk, the X Zone™ures Hot Shot Minnow excels at many techniques targeting bass, walleye, and other gamefish. High-buoyancy construction stands the minnow upright underwater –
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Made with High Float Technology (HFT) thermoplastic elastomer (TPE) with a Super-Stretch design, our Bass Pro Shops Rigged HFT Swimmer stands up to repeated strikes from hungry predators. This durable bait has a segmented tail that delivers
The Keitech Shad Impact is the ultimate baitfish imitator. Keitech utilizes different weighted plastics to create a soft bait that maintains a horizontal swimming position while producing a natural rolling action that mimics a wounded baitfish. The top...