The Yo-Zuri 3DB Jerkbait 90 is 3 1/2 inches of vibrant bass-catching motion and flash! The flat-sided minnow-shaped 3DB Jerkbait 90 incorporates Wave Motion Technology on the underside, ribbed to create a disturbance as you retrieve in the 'stop-and-go'...
Anglers seeking precise control and effective bait presentation will benefit from the VMC Tungsten Moon Eye Jigs. These Moon Eye jig heads feature a dense tungsten head that enhances sensitivity and control, making them ideal for use with forward-facing...
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more! Each package contains 10...
Skipping a ride due to the cold or wet weather is a thing of the past. The Fox Racing Ranger Fire Hoodie is our go-to riding hoodie in the fall and winter when we need a little bit of extra protection. Made with a 3-layer shell that features an internal...
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
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Quickly snap your fishless streak by simply rubbing Pautzke Fire Gel Fish Attractant into your favoriteure. Easy-to-apply professional-strength formula has an extra-strong scent forong-range attraction. Use Pautzke Fire Gel on your choic
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
The VMC Rattle Spoon brings sound, flash, and vibration together to trigger strikes from walleye, perch, and crappie through the ice. Its brass resonance chamber, packed with multiple beads, creates sharp, high-frequency noise that draws fish in from...
Release the Character Lures Kraken outstanding paint schemes on unsuspecting salmon and steelhead with this east coast angler classic. These replicas of the Heddon Tadpolly offer a wide flat bill and deeply curved body delivering the action that makes...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Z-Man GOAT Soft Bait is the middle-sized version in this series at 3 3/4 inches long and can take a beating strike after strike! Made from the incredibly durable, naturally buoyant, and non-toxic soft plastic ElaZtech material as other Z-Man products,...
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you
VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Sufix 832 Advanced Superline is known as the strongest and most durable braid in the fishing world. It utilizes R8 precision braiding and fiber technology to provide superior strength, shape, and line consistency. This Superline is constructed with 8...
The Z-Man Big Ballerz Soft Bait gives inshore anglers a 4-inch profile that mimics mullet and other coastal forage with lifelike action and standout durability. The bait's realistic shape, ball-style tail, and segmented body combine with V-shaped ridges...
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means you
You'll be cranking up the action when you fish with the SPRO Little John 50 Crankbait this bass season. Created by B.A.S.S. Elite Series Angler John Crews, the Little John was designed to be durable and sensitive, perfect for shallow fishing. Equipped...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...