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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
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Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes. Premiu
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There's nothing sneaky about the way these Bandit 200 Series Crankbaits catch fish! Banditures always run true right out of the box, and they have the ability to steal you a tournament win anytime. 200 Series Crankbaits scream for attentio
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A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow prese
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Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
The Pro-Troll Kokanee Killer delivers consistent action and enhanced attraction through its built-in E-Chip, which emits a simulated electrical pulse to trigger predatory strikes from salmon. This rig combines 3D eyes, holographic tape for light reflection,...
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
YUM FF Sonar Jig Heads - Size #1 mate with YUM FF Sonar Minnow lures to get that perfect stealthy presentation at the front of your boat to catch wary bass. These YUM jigheads come with the standard ball head design and a vertical line tie for a static...
The JYG Pro Mullyt Paddle Tail offers a lifelike presentation that fools predators like snook, striped bass, redfish, and even freshwater bass. Available in 4- and 5-inch sizes, this softbait features molded scales, fin detail, and a realistic eye that...
Anglers chasing striped bass, bluefish, or other aggressive topwater predators will appreciate the Yo-Zuri Mag Pencil's long-distance casting and explosive surface action. This 8-inch, 3 1/3-ounce floating pencil bait features a magnet bullet weight transfer...
A Keitech Paddlin' Beaver features a thick ribbed paddle tail. It's wide, heavy, and flutters during the free fall, while its rear-weighted center of gravity makes it easy to cast. The unique offset tail provides vertical and horizontal action, and the...
When chasing snapper, grouper, or striped bass with soft plastics, the JYG Pro Swym Jig Head - Size 7/0 provides a secure and durable connection that keeps baits performing naturally. A specially designed insert on the jig head pairs with a matching cavity...
The Crappie Monster Small Fry baits are roughly two inches long in various colors with the requisite thin wispy tails that entice movement and plump, glittery bodies that attract the crappie bite. This is a best-in-class soft plastic crappie lure that...
The Yo-Zuri Pro 110 MR Jerkbait targets bass, walleye, and other predators with a 7-8 ft. diving depth and precise casting control. Its Tungsten X magnet weight system shifts during the cast for maximum distance and stability, then locks back into position...
The ACME Tackle Kastmaster series is among the most recognizable fishing lure collections ever designed, and with good reason. It's a good bet that you already know this one. ACME Kastmasters have put fish into the boat for years and everything from panfish...
Z-Man Texas Eye Finesse Jig Heads feature a swinging hook-to-jighead construction that makes all the difference for the action of your soft baits. While the special pivoting jig maximizes action by letting your finesse bait swing freely, its oversized...
Enhance your FFS arsenal with Damiki Rig Jig Heads! Master the depths and secure your next big catch with these Damki Rig heads, engineered for precision and versatility. Originally designed for vertical jigging during the cold water months, these jig...
Stock up your tackle box with the Z-Man Finesse EyeZ Jig Heads this season! This jig head is designed with an oversized eye that creates a prominent target for fish! This jig head is perfectly balanced thanks to the low center of gravity and grooved Stabiltrack...
Semperfli SemperFlash Krystal is a versatile flash material suitable for creating both small and large flies. Its tightly twisted strands produce numerous reflective points, making it ideal for creating bodies and wings. Each package of SemperFlash consists...
From jigging snapper offshore to targeting striped bass in low-light conditions, the JYG Pro Swym Paddle Tail delivers realistic action that triggers predator strikes. Its triangular body and oversized paddle tail create an erratic swimming motion that...
When predators are feeding on small baitfish, the P-Line Laser Minnow jigging spoon delivers the flash and erratic action needed to trigger strikes. This metal jig features a holographic laser finish that reflects light from all angles, mimicking the...
Rig a Yamamoto D-Shad on your rod and learn how this new twist on shad swimbaits proves its worth in all reaches of the water column! Yamamoto's unique formula makes the D-Shad heavier than traditional soft plastic jerkbaits, which makes it an excellent...
Z-Man Texas Eye TeXL Jig Heads are a supersized version of the Texas Eye Jighead, which effectively combined a weedless Texas rig and a free-pivoting jig head with oversized eyes. TeXL Jig Heads pack this one-two punch combo with a larger, heavy-duty...
Wapsi SLF Prism Dubbing is a multi-laminated Synthetic Living Fiber that reflects light like a prism, creating a spectrum of color that makes flies stand out in the water. Easy to work with, this dubbing goes on tight and smooth, making it an excellent...
If looking as realistic as possible is the key to any soft bait's success then the Z-Man MinnowZ Soft Swimbait hits that nail right on the head. This swimbait is soft, durable, and designed to imitate one of the most lifelike swimming actions on the market...