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The original square-bill crankbait, the Cotton Cordell Big O remains as deadly today as when it started the whole bass-crankin', cover-knockin', reaction-bite revolution. More than a million Big O crankbaits sold in the first year s
PK Lures PK Spoons are uniquely weighted to offer ultimate action and vibration. On the drop, the counter weighted system gives these spoons an erratic action that triggers fish to strike. PK Spoons catch a wide variety of fish including bass, trout,...
The Mr. Crappie Lil' Suck'r is Strike King's answer to crappie anglers' needs. Tailor-made for crappie fishing, this 1.5' soft swimbait is designed for success, enticing the most elusive crappie and ensuring your fishing trips are fruitful. Its effective...
Eppinger Original Dardevle Spoons are the most popular all-around fishing lure of all time. For over a century, the Dardevle has been the standard by which all other casting spoons are judged. Cast or trolled, the unique wiggling-and-wobbling action of...
The Worden's Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes during...
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Built with an old-school wobble, fresh colors, and deadly state-of-the-art hologram patterns, the Sierra Spoon is unmatched at pulling freight-train strikes fromarge gamefish. Proven to take huge trout, pike, and walleye in Canada; aggressive blues
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The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage, such as threadfin herring, pilchards, and peanut bunker. Because it's calibrated to do damage near the surface, it's deadl
Hawken AeroJig Jig Heads feature tough Gamakatsu hooks with powder painted heads. Some colors utilize UV and fluorescent dyes and pigments. These jigs will stand up to the hardships of fishing for any species of fish. Customized Gamakatsu hooks with...
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Wanna do aittle hawg callin'? Pitch this plump bodied Zoom Salty Fat Albert grub out there to bring those heavy sows a-runnin'. And once they zoom in and clamp down, the Fat Albert's heavy saltoad makes sure they won'tet go. These versatile, hi
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A creature bait created especially for flipping, our Bass Pro Shops XPS Crawdigy Bug specializes in tough conditions catching highly pressured fish. Theively appendages on the XPS Crawdigy Bug give off vibrations easily sensed by
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Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock
WTP Ladderback Spoon Die-Cut Stickers are self-sticking and will adhere to most clean surfaces. These stickers include of variety of bright reflective colors to add attraction and flash to your spoons. WTP Ladderback Spoon Die-Cut Stickers are waterproof...
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Pro-Tec Powder Paint givesures and jigheads a super-durable high-gloss finish in just seconds! Just heat your bait with a match orighter, swish it through the environmentally safe powder, and watch as it quickly changes color before your eyes. On
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Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes. Premiu
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Perfect for virtually any game fish, the Al Gag'sures Whip-It Fish has the performance,ook, and durability you crave for more successful angling. Its eye-catching design attracts hungry fish, and its movement makes this fishure irresistible. Co
Big inshore predators hunt by sight and reaction, and the Yo-Zuri Inshore Twitchbait triggers both. Its slow-sinking, lipless design creates an erratic darting motion that mimics an injured baitfish, drawing aggressive strikes from striped bass, snook,...
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Perfect forarger game fish, the Hookupures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish Marine-grade durability Extra
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Like a crazed eggbeater cruising across the surface, theunkerhunt Prop Frog churns and gurgles through places other topwater baits can't go. The noisiest amphibian ever, this hollow-bodied weedless frog is equipped with twin propeller feet that com
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The Acme Kastmaster Spoon works on a special balance ratio that produces wild action withoutine twist. Thanks to its aerodynamic design, a Kastmaster Spoon goes the distance, setting the standard forong-castures. In both fre
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
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Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
Z-Man Finesse ShroomZ Jig Heads were designed to work effectively with small ElaZtech baits to create a perfect Ned rig. These jig heads feature a mushroom-shaped head that blends completely into finesse baits. Their unique wire keeper makes rigging incredibly...
Anglers chasing striped bass, bluefish, or other aggressive topwater predators will appreciate the Yo-Zuri Mag Pencil's long-distance casting and explosive surface action. This 8-inch, 3 1/3-ounce floating pencil bait features a magnet bullet weight transfer...
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to