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Image of Swix Navado Hybrid Jacket - Men's Fire Red, L
 

Swix Navado Hybrid Jacket - Men's Fire Red, L

From gliding on groomed cross-country tracks to running up snowy switchbacks to cycling against winter's bitter gusts, the Swix Navado Hybrid Jacket is there to help us send. With an articulated fit and 4-way stretch panels, this cold-weather layer doesn't...


 
Image of Kalin's Tickle Tail - 2.8'' - Fire Tiger
 

Kalin's Tickle Tail - 2.8'' - Fire Tiger

Check out thoseittle tentacles along theength of the Kalin's Tickle Tail. Those knob-ended micro-limbs come alive with the slightest movement. Talk about tantalizing! The added vibration and pulsating action changes with your every tweak of th

from  $4.99
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Image of Pautzke Fire Gel Fish Attractant - Halibut
 

Pautzke Fire Gel Fish Attractant - Halibut

Quickly snap your fishless streak by simply rubbing Pautzke® Fire Gel Fish Attractant into your favoriteure. Easy-to-apply professional-strength formula has an extra-strong scent forong-range attraction. Use Pautzke Fire Gel on your choice of

from  $6.79
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Image of HT Enterprises Polar Fire Red Zone Ice Combo
 

HT Enterprises Polar Fire Red Zone Ice Combo

Perfectly matched, an HT® Enterprises Polar Fire Red Zone Ice Combo provides the touch and power ice anglers depend on. The reel is sturdy,ightweight, and solidly built, with a smooth 4-bearing system and infinite anti-reverse f


 
Image of Patagonia Houdini Full-Zip Jacket - Men's Fire, L
 

Patagonia Houdini Full-Zip Jacket - Men's Fire, L

Always the ace up our sleeve, the ultralight, ultra-packable Patagonia Houdini Full-Zip Jacket is made with a lightweight recycled nylon ripstop that blocks the wind on summit trails and exposed rock faces. This jacket also weighs less than four ounces...


 
Image of Fox Racing Ranger Fire Glove - Men's Black2, M
 

Fox Racing Ranger Fire Glove - Men's Black2, M

Fleecy on the inside and weather-resistant on the outside, Ranger Fire Gloves are lightweight gloves with a water-resistant AX Suede palm for gripping the bars in all kinds of trail conditions. The fleece insulation keeps your hands nice and warm and...


 
Image of Pautzke Fire Power Fish Attractant
 

Pautzke Fire Power Fish Attractant

Pautzke Fire Power Fish Attractant is the most distinctive and powerful powered krill scent on the market. A valuable tool for salmon and steelhead anglers throughout North America, this carefully mastered, all-natural formula is packed with 100% pure...


 
Image of Sufix 832 Advanced Ice Braid | 10 lb.; 50 yds.; Fire Camo
 

Sufix 832 Advanced Ice Braid | 10 lb.; 50 yds.; Fire Camo

The Sufix 832 Advanced Ice Braid is hands-down the strongest and most durable small diameter ice braid around. This line combines GORE Performance Fibers and high-modulus polyethylene (HMPE) fibers into 32 weaves per inch, for an impressively strong line...


 
Image of Jenko Mermaid Jig Soft Bait | Fire and Ice
 

Jenko Mermaid Jig Soft Bait | Fire and Ice

If it's new to you, the Jenko Mermaid Jig Soft Bait is a 2.5-inch crappie bait with a signature blend of plastics and scent and a fluked tail that creates a unique action that drives fish wild! The soft and durable plastic body of Jenko Big T crappie...


 
Image of Worden's Original Flatfish - F3/F4/F5/F6/F7 | Fire Tiger; 2 1/4 in.
 

Worden's Original Flatfish - F3/F4/F5/F6/F7 | Fire Tiger; 2 1/4 in.

Worden's Original Flatfish lures have been catching fish for over 50 years. No matter where you are fishing, or what you are fishing for, the Flatfish will simply catch fish. These lures are not copies, they are the original Charlie Helin design. Original...


 
Image of Fox Racing Ranger Fire Hoodie - Men's Black, XL
 

Fox Racing Ranger Fire Hoodie - Men's Black, XL

Skipping a ride due to the cold or wet weather is a thing of the past. The Fox Racing Ranger Fire Hoodie is our go-to riding hoodie in the fall and winter when we need a little bit of extra protection. Made with a 3-layer shell that features an internal...


 
Image of SPRO Little John 50 Crankbait | Fire Craw; 1/2 oz.
 

SPRO Little John 50 Crankbait | Fire Craw; 1/2 oz.

You'll be cranking up the action when you fish with the SPRO Little John 50 Crankbait this bass season. Created by B.A.S.S. Elite Series Angler John Crews, the Little John was designed to be durable and sensitive, perfect for shallow fishing. Equipped...


 
Image of Bogner - Fire+Ice Yuki Pant - Girls'
 

Bogner - Fire+Ice Yuki Pant - Girls'

We keep our young rippers warm and riding or skiing with a smile on their faces from start to finish with the FIRE+ICE Yuki Pant. The waterproof, breathable construction ensures they stay dry, while the tech fiber padding adds superior warmth.


 
Image of VMC Neon Moon Eye Jigs | Pink Fire UV; 1/4 oz.
 

VMC Neon Moon Eye Jigs | Pink Fire UV; 1/4 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of Northland Fire-Ball Jigs | Firetiger; 1/8 oz.
 

Northland Fire-Ball Jigs | Firetiger; 1/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Fox Racing Ranger Fire Jacket - Men's Black2, S
 

Fox Racing Ranger Fire Jacket - Men's Black2, S

When fall and winter roll around, the last thing we want to do is hang up our bikes until spring. With the Fox Racing Ranger Fire Jacket, we can continue to shred the trails in comfort. Featuring a waterproof and breathable 3-layer fabric and backed with...


 
Image of Pautzke Fire Power Krill Scent
 

Pautzke Fire Power Krill Scent

Pautzke Fire Power Krill Scent takes your fishing to the place where true stories are actually told. Tell the tale of your next big one with this perfect additive designed to improve any curing recipe. Perfect for salmon and steelhead anglers, Fi

from  $7.99
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Image of Fox Racing Ranger Fire Jacket - Men's Black, L
 

Fox Racing Ranger Fire Jacket - Men's Black, L

Throw on the Ranger Fire Jacket for those frosty morning rides where we have to all but drag our friends out the door into the wintery air. The tough exterior protects you from snagging branches, while the brushed fleece interior provides warmth and moisture-wicking...


 
Image of VMC Neon Moon Eye Jigs | Pink Fire UV; 1/32 oz.
 

VMC Neon Moon Eye Jigs | Pink Fire UV; 1/32 oz.

VMC Neon Moon Eye Jigs provide the ultimate in jigging control. The aspirin-shaped head design gives you more control compared to the competition. These jigs are built upon a super sharp VMC premium high-carbon steel hook that will quickly pierce the...


 
Image of VMC Tingler Spoon - Glow Pink Fire UV - 1″, 1/16 oz.
 

 
Image of VMC Tingler Spoon | Glow Orange Fire UV; 1/16 oz.
 

VMC Tingler Spoon | Glow Orange Fire UV; 1/16 oz.

Bring some unmatched wobble to the table with the VMC Tingler Spoons! With their unique curved body and V-Shape design, these spoons offer a wide wobbling action that mimics the movement of a dying baitfish. The large holographic eye and live baitfish...


 
Image of Fox Racing Ranger Fire Jacket - Men's Black2, M
 

Fox Racing Ranger Fire Jacket - Men's Black2, M

When fall and winter roll around, the last thing we want to do is hang up our bikes until spring. With the Fox Racing Ranger Fire Jacket, we can continue to shred the trails in comfort. Featuring a waterproof and breathable 3-layer fabric and backed with...


 
Image of Keitech Easy Shiner | Fire Craw; 5 in.
 

Keitech Easy Shiner | Fire Craw; 5 in.

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...


 
Image of VMC Hatchet Spoon | Glow Orange Fire UV; 1/8 oz.
 

VMC Hatchet Spoon | Glow Orange Fire UV; 1/8 oz.

The VMC Hatchet Spoon delivers explosive fluttering action immediately to attract aggressive fish like walleye, perch, and trout. Its convex/concave blade design creates intense vibration and flash, while the marabou teaser tail adds lifelike movement...


 
Image of Northland Fire-Ball Jigs | Glo Watermelon; 1/4 oz.
 

Northland Fire-Ball Jigs | Glo Watermelon; 1/4 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...





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