
Deadly on saltwater species, Z-Man Scented Jerk ShadZ™ are incredibly soft and buoyant withifelike detail. Infused with 100% natural scents derived from real baitfish, Z-Man Scented Jerk ShadZ provide the smell that triggers strikes f
Wapsi Polarflash fly tying material creates brilliant wings, tails, ribbing, and body components. Micro nylon filaments tightly wrap each strand of Flashabou, to give you a strong fiber with pronouncedight diffusion, increased sparkle, and
The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage, such as threadfin herring, pilchards, and peanut bunker. Because it's calibrated to do damage near the surface, it's deadl
A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow prese
From the first cast, you'll notice that the Storm Arashi Cover Pop topwater bait is different. It's definitely a surface chugger, but the combination of its aerodynamic body and weighted tail send it flying further downrange, only to quietlyand tai
A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide var
Featuring a holographicaser tape, the P-Lineaser Minnow Jig delivers incredible realism with tons of flash. This freshwater and saltwater jig boasts an oblong shape with sharp cuts on the sides to deliver an erratic action that's perfect
This is THE Cotton Cordell CJ9 Jointed Red Fin, also known as the top bait in Gulf Coast redfish and speckled trout fishing. Impossible to fish wrong; dives from 0'-3'. Top Gulf Coast inshore bait Impossible to fish wrong Dives from 0'-3
Go as realistic as possible with theIVETARGET Sunfish, a swimbait created to replicate a real sunfish in every deceptive detail. Thanks to an advanced injectionaminate process, theIVETARGET Sunfish swimbait with Injected Core Technolog
Popping, gurgling, and splashing, the Yo-Zuri 3D Inshore Popper displaces water during every retrieve. Its appearance mimics a frightened and desperate baitfish – an easy meal for any saltwater gamefish. Its extra-wide mouth pushes a bunch of wa
They're tough, but eventually the fish do tear them up. Al Gag's Whip-It Eel Replacement Tail will get your Whip-It Eel back in the business of catching fish in no time. This is the same thinly tapered tail made from tough, hand-poured PVC, with the
TroutBeads are a proven lure and are a great choice for any situation where you would fish an egg imitation, single egg, or spawn sack. TroutBeads are durable plastic beads in naturally attractive colors and sizes for your trout bead rig or steelhead...
The effectiveness of death-hook rigs on walleye is well known. Now, with the Berkley Rawler Jig, you have a jighead that's optimized for use with forward-facing sonar and specially designed, when tipped with a crawler, to deliver that amazin
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The injection-molded JYG PRO Fishing Swym Jighead delivers a consistent design and robust build. Featuring a BKK hook, this jighead is built to rig seamlessly with the Swym jig (not included). A ribbed shank ensures your plastic stays put, a
Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to
This thing is nuts! In freshwater or salt, the D.O.A. C.A.L. Swim Bait forces game fish of all sorts to attack with its outrageousook and action. The broad, deep-bellied profile features an oversized vertical paddle tail that pumps out ama
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The YUM Break'n Shad is a supple, soft plastic jerkbait with an erratic side-to-side action. A hook slot in the body makes for easy rigging and allows you to rig it weedless. A proven scent attractant contains enzymes that mimic fleeing baitfish in o
It's a popper, it's a frog. It's all of the above, and neither. It's theunkerhunt Popping Frog™, and it's sure to bring explosive strikes when fished along edges, through grass, in pockets, and on open water. Theunkerhunt Popping Frog is a w
Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes. Premiu
The Rapala Jigging Rap has earned its reputation among anglers chasing walleye, perch, and lake trout as one of the most effective lures for both ice and open-water fishing. Its balanced, weighted minnow body and signature tail fin create a circular swimming...
Is it a swimbait or not? With the Yum Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hoo
Land monster trout with ease. Pre-rigged and ready to fish, the 2-1/2 Ike-Con™ P-Wee Trout Worm is perfect with a drop shot or beneath a bobber – or just cast it out with a small split shot andet it sink. High-quality, hand-poured constr
Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes. Premiu