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Image of Berkley Gulp! Saltwater Grub Soft Bait | Black Bling; 6 in.
 

Berkley Gulp! Saltwater Grub Soft Bait | Black Bling; 6 in.

The Berkley Gulp! Saltwater Grub Soft Bait imitates an array of saltwater baits with its proven swirltail design that swims under any condition. This bait is irresistible to large saltwater predators. This grub is ideal on jigs or as a trailer. Use this...


 
Image of Berkley PowerBait The Champ Swimmer Soft Bait | HD Black Crappie; 3 in.
 

Berkley PowerBait The Champ Swimmer Soft Bait | HD Black Crappie; 3 in.

The Berkley PowerBait The Champ Swimmer Soft Bait is aptly named after its designer, two-time Bassmaster Classic champion Jordan Lee. The Champ mimics real bait through its lifelike profile and high-definition colors that incredibly impersonate those...


 
Image of Berkley PowerBait The Champ Swimmer Soft Bait | HD Black Crappie; 3.8 in.
 

Berkley PowerBait The Champ Swimmer Soft Bait | HD Black Crappie; 3.8 in.

The Berkley PowerBait The Champ Swimmer Soft Bait is aptly named after its designer, two-time Bassmaster Classic champion Jordan Lee. The Champ mimics real bait through its lifelike profile and high-definition colors that incredibly impersonate those...


 
Image of Berkley PowerBait MaxScent Hit Worms | Smoke Black Blue Gold; 4 1/2 in.
 

Berkley PowerBait MaxScent Hit Worms | Smoke Black Blue Gold; 4 1/2 in.

Berkley PowerBait MaxScent Hit Worms have a great loose-action tail that moves at lower speeds for even more scent scattering! These worms feature a nice thick body making them great for a whole variety of rigging options and comes in a diverse range...


 
Image of Berkley PowerBait MaxScent The General Soft Bait | Black Chartreuse; 5 in.
 

Berkley PowerBait MaxScent The General Soft Bait | Black Chartreuse; 5 in.

The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...


 
Image of Berkley PowerBait MaxScent Flat Worm Soft Bait | Black; 3.6 in.
 

Berkley PowerBait MaxScent Flat Worm Soft Bait | Black; 3.6 in.

A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...


 
Image of Berkley PowerBait MaxScent Flat Worm Soft Bait | Black; 4 1/4 in.
 

Berkley PowerBait MaxScent Flat Worm Soft Bait | Black; 4 1/4 in.

A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...


 
Image of Berkley PowerBait MaxScent Flatnose Jerk Shad | Black Shiner; 5 in.
 

Berkley PowerBait MaxScent Flatnose Jerk Shad | Black Shiner; 5 in.

Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook-up ratio on a drop shot rig. When you're using finesse applications, the jerk shad's lifelike split tail mimics the motions of easy...


 
Image of Berkley PowerBait MaxScent Lil General Soft Bait | Black Powder
 

Berkley PowerBait MaxScent Lil General Soft Bait | Black Powder

A Berkley PowerBait MaxScent Lil General Soft Bait is a bag of mouth-watering multi-species bait! Bass, walleye, and slab-sized panfish may want to fight over who gets the first bite! An upgrade over an already proven line of baits, the Maxscent material...


 
Image of Berkley Gulp! Jumbo Leech Soft Bait | Black Pumpkin; 5 in.
 

Berkley Gulp! Jumbo Leech Soft Bait | Black Pumpkin; 5 in.

A Berkley Gulp! Jumbo Leech Soft Bait sends bass, walleye, and a host of more fun-fighting fish into binge-eating sprees! The proven flavor and extreme scent dispersion of the Gulp! Leech expands the strike zone and pairs convincingly with the Jumbo Leech's...


 
Image of Berkley Flicker Shad Jointed Crankbait | Firetail MF Black Cougar; 2 in.
 

Berkley Flicker Shad Jointed Crankbait | Firetail MF Black Cougar; 2 in.

Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...


 
Image of Berkley PowerBait Pro Twitchtail Minnows | Chartreuse Black Fleck/Orange; 3 in.
 

Berkley PowerBait Pro Twitchtail Minnows | Chartreuse Black Fleck/Orange; 3 in.

Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...


 
Image of Berkley PowerBait Chigger Craw Soft Bait | Black Red Fleck; 3 in.
 

Berkley PowerBait Chigger Craw Soft Bait | Black Red Fleck; 3 in.

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again! High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...


 
Image of Berkley PowerBait Chigger Craw Soft Bait | Black Red Fleck; 4 in.
 

Berkley PowerBait Chigger Craw Soft Bait | Black Red Fleck; 4 in.

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again! High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...


 
Image of Berkley Gulp! Saltwater Grub Soft Bait | Black Bling; 8 in.
 

Berkley Gulp! Saltwater Grub Soft Bait | Black Bling; 8 in.

The Berkley Gulp! Saltwater Grub Soft Bait imitates an array of saltwater baits with its proven swirltail design that swims under any condition. This bait is irresistible to large saltwater predators. This grub is ideal on jigs or as a trailer. Use this...


 
Image of Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 3.5 in.
 

Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 3.5 in.

Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...


 
Image of Big Bite Baits Salt Tube | White/Silver/Black Flake; 3.5 in.
 

Big Bite Baits Salt Tube | White/Silver/Black Flake; 3.5 in.

Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...


 
Image of Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 2.5 in.
 

Big Bite Baits Salt Tube | Smoke/Black Purple Flake; 2.5 in.

Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick...


 
Image of Big Bite Baits Kamikaze Crappie Swimon | Black/Pink Tail; 2.5 in.
 

Big Bite Baits Kamikaze Crappie Swimon | Black/Pink Tail; 2.5 in.

The Big Bite Baits Kamikaze Crappie Swimon is a compact variation of the popular Kamikaze Swimon soft jerkbait/jig trailer. Due to its immense success in the bass fishing world, crappie and other panfish enthusiasts were eager to have their own version...


 
Image of Big Bite Baits Slab Tube | Black Blue Chartreuse Shine; 1 3/4 in.
 

Big Bite Baits Slab Tube | Black Blue Chartreuse Shine; 1 3/4 in.

A Big Bite Baits Slab Tube is what it is - a big 1.75 slab tail jig with a solid, ringed body and a tube-style tail that flows with the current or dances to the tune of your rod tip. This great, solid-body bait tube popsicle is more durable than hollow-body...


 
Image of Big Bite Baits Ring Triple Tip Grub | Black/Chart Tail; 2 in.
 

Big Bite Baits Ring Triple Tip Grub | Black/Chart Tail; 2 in.

A Big Bite Baits Ring Triple Tip Grub is a solid crappie and panfish bait choice when you're after a bigger bite! This beefed-up version of the Triple Tip Grub, featuring a solid ringed body and larger rings, displaces more water and sends out more vibration...


 
Image of Big Bite Baits Scentsation Thresher Worm Soft Bait | Black; 4 in.
 

Big Bite Baits Scentsation Thresher Worm Soft Bait | Black; 4 in.

The Big Bite Baits Scentsation Thresher Worm Soft Bait brings a deadly finesse option to your smallmouth arsenal with its compact 4-inch profile and exaggerated tail that moves like a shark fin in current or still water. Developed by Big Bite pro staffer...


 
Image of Big Bite Baits Scentsation Fuzzy Stick Soft Bait | Black; 4 in.
 

Big Bite Baits Scentsation Fuzzy Stick Soft Bait | Black; 4 in.

The Big Bite Baits Scentsation Fuzzy Stick Soft Bait draws interest from pressured bass with its 4-inch body and thin, quivering appendages that move subtly on the fall or with the slightest rod twitch. Infused with Big Bite's Scentsation formula, it...


 
Image of Big Bite Baits Rollerama Soft Bait | Blue Black Herring; 5 in.
 

Big Bite Baits Rollerama Soft Bait | Blue Black Herring; 5 in.

The Big Bite Baits Rollerama Soft Bait gives forward-facing sonar anglers a rolling, baitfish-style soft plastic that mimics panicked or suspended forage like shad and small blueback herring. A laminated body composition enhances its rolling action, while...


 
Image of Bill Lewis Precise Walleye Crank | Gold Black Back
 

Bill Lewis Precise Walleye Crank | Gold Black Back

A Bill Lewis Precise Walleye Crank is what you want to reach for when the water cools off at the end of the day. Created with Precision Trolling expert Mark Romanack, the walleye crankbait hits all the right notes. The action is precise and perfectly...





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