Matte Black & Team Colors/Prizm Black Lenses. Lightweight O Matter frame w/ Square O metal icon & front rivet accents. 6 base lens geometry w/ HDO eliminates distortion to give you clearer, sharper, & more accurate vision.
Matte Black & Team Colors/Prizm Black Lenses. Lightweight O Matter frame w/ Square O metal icon & front rivet accents. 6 base lens geometry w/ HDO eliminates distortion to give you clearer, sharper, & more accurate vision.
Black/Naked North Snow Camo. Weatherproof, HyperHide fabric is windproof and repels moisture. Stand up collar. Slash style front pockets. Camo accents.
Black/Naked North Snow Camo. Weatherproof, HyperHide fabric is windproof and repels moisture. Stand up collar. Slash style front pockets. Camo accents.
Grab the time-tested crankbait walleye anglers trust for pulling trophies from deep structure with the Bandit Walleye Deep Diver, a slender minnow trolling jerkbait that dives fast and tracks true for walleye, zander, and other predators cruising 20-27...
The Beast Coast Hand-Tied Tungsten Compound Superfly Hair Jig endows anglers with an edge in hair jig fishing for smallmouth bass, especially in cold or clear water. With black 3D eyes, this hand-tied marabou jig uses a lead-free tungsten compound to...
The Beast Coast Hand-Tied Tungsten Compound Superfly Hair Jig endows anglers with an edge in hair jig fishing for smallmouth bass, especially in cold or clear water. With black 3D eyes, this hand-tied marabou jig uses a lead-free tungsten compound to...
The Beast Coast Hand-Tied Tungsten Compound Superfly Hair Jig endows anglers with an edge in hair jig fishing for smallmouth bass, especially in cold or clear water. With black 3D eyes, this hand-tied marabou jig uses a lead-free tungsten compound to...
The Beast Coast Hand-Tied Tungsten Compound Superfly Hair Jig endows anglers with an edge in hair jig fishing for smallmouth bass, especially in cold or clear water. With black 3D eyes, this hand-tied marabou jig uses a lead-free tungsten compound to...
Berkley PowerBait MaxScent Flatnose Minnows pack a high-powered scent like no other and are proven to catch more fish! These lures feature a compressed nose for better hook placement and come in a variety of great colors. Berkley makes their bait with...
Berkley PowerBait MaxScent Flatnose Minnows pack a high-powered scent like no other and are proven to catch more fish! These lures feature a compressed nose for better hook placement and come in a variety of great colors. Berkley makes their bait with...
The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...
The Berkley PowerBait MaxScent The General Soft Bait is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made...
A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...
A Berkley PowerBait MaxScent Flat Worm gives smallmouth, largemouth, and pressured deep-water walleye a natural target by gliding nose-first into the strike zone with a meaty head, flat bottom, and thin quivering tail that mirrors wounded baitfish when...
The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great action. Now it is available in new material featuring...
The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great action. Now it is available in new material featuring...
The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again! High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...
The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again! High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...
Berkley PowerBait Atomic Tubes, available in 1.5 in. and the Micro 1.25 in. lengths, are little squiggly dynamos that fish go nuts over - trout, crappie, and panfish all lose it over Berkley Atomic Tubes! A slow twitch retrieves and activates the subtle,...
The Berkley Gulp! Saltwater Grub Soft Bait imitates an array of saltwater baits with its proven swirltail design that swims under any condition. This bait is irresistible to large saltwater predators. This grub is ideal on jigs or as a trailer. Use this...
The Big Bite Baits Nekorama Finesse Worm offers precision and action for your Neko rig presentations. Developed with input from MLF Pro Drew Gill, this 7-inch worm features two indented sections that securely hold your O-ring, ensuring perfect bait alignment...
The Big Bite Baits Scentsation Slim Minnow offers a 4-inch streamlined profile and soft body that excels in finesse presentations for smallmouth, largemouth, and spotted bass. Infused with the Scentsation formula for boosted scent dispersion, the bait's...
The Bill Lewis Hammer-Trap lipless crankbait is an aggressive bait that feels almost like a chatter bait, according to Bill Lewis pro Mark Daniels, Jr. The Hammer-Trap gets its name from its powerful hammering action that can cause your rod tip to shake....