Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
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The Z-Man® Goat™ Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Manures. 10X Tough ElaZtech
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Brilliantly-colored Pautzke® Fire Eggs® mimic fresh roe with a range of vivid shades that hungry trout and salmon can't ignore. Neutrally buoyant and scented with garlic, these eggs offer deadly attraction whether fished on a drift, soaked on a bo
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On ponds, small streams, and protected near-shore areas ofarger waters, nothing can beat a Rebel® Crickhopper™. In these environments, terrestrial insects comprise the bulk of a resident fish's diet in some seasons - and nothingooks moreifel
Winter's here and you're trading in the skate deck for a snowboard, but that doesn't mean you have to switch up your style. The skate-inspired Raider 3 Helmet by Anon will give you all the necessary protection for a day on the ski hill with a style that's...
Throw on the Ranger Fire Jacket for those frosty morning rides where we have to all but drag our friends out the door into the wintery air. The tough exterior protects you from snagging branches, while the brushed fleece interior provides warmth and moisture-wicking...
Warm, stretchy, and always breathable enough for our active cool-weather pursuits—there's a reason that the R1 Fleece 1/2-Zip Pullover has been a trusted mainstay of Patagonia's lineup for the past 20 years. This ultra-versatile midlayer joins us everywhere,...
When we see a truck outfitted with a Pickup Pad, it's hard for us to see anything other than endless party laps ahead. With a burly construction from high-denier polyester and 3/4-inch foam to protect your ride on the way up to the top of your shuttle,...
The Yo-Zuri 3DR-X Crank DD (Deep Diver) runs down to 10 feet and challenges fish to bite with its erratic wobbling action and dashing shimmer! The two-inch 3DR-X DD crankbait features Yo-Zuri's internationally patented 3D prism scale and painted finishes...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
Storm Hot 'N Tot MadFlash lures offer the same classic Hot 'N Tot searching action and metal lip as the original but loaded with the latest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3D...
The Rebel Crickhopper delivers realistic grasshopper action, enticing aggressive strikes from bass, trout, and panfish. This versatile cricket hopper lure, designed to work as both a topwater lure and a crankbait, features a lifelike design that mimics...
The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...
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With its smooth finish and weight-forward design, the VMC® Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture in tou
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Like the very best deep-diving crankbaits, the Evergreen CR Crankbait offers exceptional casting distance along with the ability to maintain balance through crosswinds and headwinds. This 13' diver generates minimal drag and resistance with just a light...
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Bass and salmonove 'em, and walleye can't resist 'em. The STORM® Hot 'N Tot® Madflash offers the same old fish-producing, erratic, side-to-side swagger as the Original Hot 'N Tot. Sporting stunning classic or UV Bright finishes and external scal
Designed to keep you warm when the temps drop, the Defend Fire Low-Profile Gloves feature a low-profile fit and fleece lining for extra warmth. The DWR treatment sheds water and works to keep your gloves clean and dry while the fleece-lined ripstop back-of-hand...
An ideal fuel source for starting campfires or wood stoves. Made of cedar and highly refined wax. Lights easily, burns hot. Great emergency source of heat for cooking. Store indefinitely.
A VMC Moon Tail Jig, at first glance, looks like any other jig of its type, but the difference is in the oversized flat aspirin head shape with an extra-large 3D holographic eyeball profile on the side. Walleyes like it! The flattened head enhances the...
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With its smooth finish and weight-forward design, the VMC® Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture in tou
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Crank up the fire safety on your boat with the Kidde® Mariner® 10 Fire Extinguisher! This handy fire extinguisher is made to put out Class-B fires, which areiquid- and gas-fueled fires and Class-C fires, which are fires energized by electrical e
Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more! Each package contains 10 Fire...
Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...