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Image of VMC Bucktail Jigs | Orange Fire UV; 1/32 oz.
 

VMC Bucktail Jigs | Orange Fire UV; 1/32 oz.

Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...


 
Image of Pautzke Fire Tubes | Green
 

Pautzke Fire Tubes | Green

Pautzke Fire Tubes come in vibrant colors and a Fire Worm tail added for action turns them even more into multi-species baits! Pre-rigged Fire Tube bait is designed to catch all freshwater fish and is ideal for casting and retrieving, twitching, jigging,...


 
Image of Rebel Minnow | Fire Tiger; 1 5/8 in.
 

Rebel Minnow | Fire Tiger; 1 5/8 in.

Rebel Minnows are perfect for smaller, shallow waters including streams, ponds and small lakes. These lures catch just about any fish species. Rebel Minnows are offered in four standard color patterns and offer a tremendous value at a great price. Floating,...


 
Image of Leland's Lures D2 Jig | Fire Craw; 1/8 oz.
 

Leland's Lures D2 Jig | Fire Craw; 1/8 oz.

Leland's Lures D2 Jig, a.k .a. Dudley's Original Marabou Jig, is brought to you from a collaboration with D2 Jigs. Some may know this Trout Magnet D2 Jig lure as the original White River Marabou Jig, created in the 1970s in Northeast Arkansas. The marabou...


 
Image of Patagonia R1 Fleece 1/2-Zip Pullover - Men's Fire, S
 

Patagonia R1 Fleece 1/2-Zip Pullover - Men's Fire, S

Warm, stretchy, and always breathable enough for our active cool-weather pursuits—there's a reason that the R1 Fleece 1/2-Zip Pullover has been a trusted mainstay of Patagonia's lineup for the past 20 years. This ultra-versatile midlayer joins us everywhere,...


 
Image of Pautzke Fire Neds | White; 1/16 oz.
 

Pautzke Fire Neds | White; 1/16 oz.

Pautzke Fire Neds micro finesse jigs for trout are a remastering of the popular bass fishing technique designed to make catching trout easier. Just like in bass fishing, Fire Neds can be used in a cast & bubble set-up, jigged, twitched, float-fished,...


 
Image of VMC Sleek Jig Heads | Orange Fire UV; 1/8 oz.
 

VMC Sleek Jig Heads | Orange Fire UV; 1/8 oz.

The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...


 
Image of Z-Man Chatterbait Mini Max | Fire Craw; 1/2 oz.
 

Z-Man Chatterbait Mini Max | Fire Craw; 1/2 oz.

Z-Man Chatterbait Mini Max puts every effort to get on the same wavelength as the bass you're after. Z-Man's exclusive ChatterBait direct head-to-blade connection combined with a downsized hex-shaped ChatterBlade emits a subtle but potent jig vibration....


 
Image of Lindy Lil Guys | Fire Tiger; 1 in.
 

Lindy Lil Guys | Fire Tiger; 1 in.

Lindy Lil Guys are specifically engineered to run true with a side-to-side wobble, similar to that of a crankbait. These lures are an excellent choice for trolling, as well as drifting for walleye. 36 in. hand-tied leader 14 lb. fluorocarbon line Two...


 
Image of VMC Moon Tail Jig | Blue Fire UV; 1/4 oz.
 

VMC Moon Tail Jig | Blue Fire UV; 1/4 oz.

A VMC Moon Tail Jig, at first glance, looks like any other jig of its type, but the difference is in the oversized flat aspirin head shape with an extra-large 3D holographic eyeball profile on the side. Walleyes like it! The flattened head enhances the...


 
Image of Northland Fire-Fly Jigs | Parakeet; 1/32 oz.
 

Northland Fire-Fly Jigs | Parakeet; 1/32 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Northland Predator Rig | 1/0; Fire Tiger
 

Northland Predator Rig | 1/0; Fire Tiger

The Northland Predator Rig is a deadly 'quick-strike' bait presentation for large toothy predators; such as Northern Pike, muskie and walleye. These rigs are just as deadly whether used below a tip-up or a large float. The Predator Rig is constructed...


 
Image of Black Beard Fire Plug Kit
 

Black Beard Fire Plug Kit

Whats Included?1 Black Beard Fire Plugs ($16 Value) 1 Fire Kit Organizer - ($25 Value) 1 Plasma Arc Lighter ($30 Value1 Black Beard Ferro Rod- ($18 Value) 1 Black Beard Velcro Patch - ($5 Value) Total Value...


 
Image of Northland Fire-Fly Jigs | Bumble Bee; 1/32 oz.
 

Northland Fire-Fly Jigs | Bumble Bee; 1/32 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Pautzke Fire Eggs - Pink
 

Pautzke Fire Eggs - Pink

Brilliantly-colored Pautzke® Fire Eggs® mimic fresh roe with a range of vivid shades that hungry trout and salmon can't ignore. Neutrally buoyant and scented with garlic, these eggs offer deadly attraction whether fished on a drift, soaked on a bo

from  $3.49
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Image of Northland Fire-Fly Jigs | Parakeet; 1/16 oz.
 

Northland Fire-Fly Jigs | Parakeet; 1/16 oz.

Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....


 
Image of Evergreen CR Crankbait - Fire Craw - 2-1/4″ - 7/16 oz.
 

Evergreen CR Crankbait - Fire Craw - 2-1/4″ - 7/16 oz.

Like the very best deep-diving crankbaits, the Evergreen CR Crankbait offers exceptional casting distance along with the ability to maintain balance through crosswinds and headwinds. This 13' diver generates minimal drag and resistance with just a light...


 
Image of VMC Hover Jigs | Pink Fire UV; 4
 

VMC Hover Jigs | Pink Fire UV; 4

VMC Hover Jigs (aka HVJ Hover Jig) are precision balanced floating jig heads with 3D holographic eyes and premium hi-carbon steel forged needlepoint hooks with a built-in trailer hook loop. Take these bass fishing with you and odds are that any that take...


 
Image of Culprit Original 7-1/2″ Worm - Fire n' Ice
 

Culprit Original 7-1/2″ Worm - Fire n' Ice

A proven leader for more than 2 decades, the Culprit Original 7-1/2" Worm features a high-action kicking tail, innovative body design, and unique color sections to give you the on-the-water edge. It's been tested under the toughest conditions throughout...


 
Image of Patagonia Ascensionist 35L Backpack Fire, S/M
 

Patagonia Ascensionist 35L Backpack Fire, S/M

The Ascensionist 35 fits into Patagonia’s line of technical daypacks as a lightweight option for swift trail missions in technical terrain. Daisy chain loops accommodate the necessary climbing gear for one-to-two day excursions in the high-alpine.


 
Image of VMC Sleek Jighead - 1/8 oz. - Blue Fire UV
 

VMC Sleek Jighead - 1/8 oz. - Blue Fire UV

With its smooth finish and weight-forward design, the VMC® Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture in tou

from  $6.49
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Image of Pautzke Fire Eggs - White
 

Pautzke Fire Eggs - White

Brilliantly-colored Pautzke® Fire Eggs® mimic fresh roe with a range of vivid shades that hungry trout and salmon can't ignore. Neutrally buoyant and scented with garlic, these eggs offer deadly attraction whether fished on a drift, soaked on a bo

from  $3.49
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Image of VMC Sleek Jighead - 3/8 oz. - Pink Fire UV
 

VMC Sleek Jighead - 3/8 oz. - Pink Fire UV

With its smooth finish and weight-forward design, the VMC® Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture in tou

from  $7.49
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Image of Z-Man Hella Crawz - Fire Craw
 

Z-Man Hella Crawz - Fire Craw

Bust out the Z-Man® Hella Crawz™ on big bass or any other prime predatorooking for a helluva meal. This versatile crawfish bait's claws flap wildly on the fall and retrieve to draw heavy-hitting hooksets. Buoyant material keeps claws floating

from  $4.49
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Image of Patagonia Houdini Air Jacket - Men's Fire, XL
 

Patagonia Houdini Air Jacket - Men's Fire, XL

When you know you can't do without light weather protection but don't want to get stuck with that clammy feeling that can often accompany active pursuits while wearing a shell jacket, throw on the Patagonia Houdini Air Jacket for an ideal balance between...





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