))/3481302.json)
If fish won't bite, punch them awake with the Berkley Slobberknocker Jig. You've never fished a bladed jig quiteike this. Developed through extensive acoustic and vibration testing, the Slobberknocker produces a hard-knocking sound and amp
))/3228626.json)
The Z-Man Goat™ Grub produces great thumping action at all retrieve speeds and even on the fall. This Z-Man grub soft bait has twin tails that incorporate a unique, curved, paddle-tail design found on other popular Z-Manures. 10X Toug
))/3423534.json)
Brilliantly-colored Pautzke Fire Worms attract panfish, trout, steelhead, and salmon with a range of vivid shades and a wriggling motion that hungry fish can't ignore. Neutrally buoyant and scented with garlic, these bite-sized worm
))/4085163.json)
Unleash the day's full fish-catching potential with the Z-Man ChatterShad Trailer. Designed to activate and energize your ChatterBaiture, the ChatterShad trailer also amplifies the effectiveness of many different fishing applicati
))/2766165.json)
With its smooth finish and weight-forward design, the VMC Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture i
))/2766152.json)
With its smooth finish and weight-forward design, the VMC Sleek Jighead delivers a completely naturalook that convinces river walleye to readily respond. Extremely stable and well-balanced, the Sleek Jighead maintains its upright posture i
The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
A VMC Moon Tail Jig, at first glance, looks like any other jig of its type, but the difference is in the oversized flat aspirin head shape with an extra-large 3D holographic eyeball profile on the side. Walleyes like it! The flattened head enhances the...
Northland Fire-Fly Jigs are the ultimate ultralight dressed jigs. These jigs feature blood red Lip-Stick hooks tied with genuine neck hackle in brilliant fire-fly colors. Fire-Fly slow sinking jigs are great for perch, bluegill, crappie, and rock bass....
The Pautzke Fire Nymph is a 1.25-inch soft plastic that mimics aquatic insects, making it a deadly finesse bait for trout, crappie, perch, and more. Its lifelike action shines when jigged, twitched, drifted, or drop-shotted, while the durable, non-scented...
Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile - you can use them for twitching, jigging, ice fishing, dead drifting, drop-shotting, and more! Each package contains 10...
Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...
Worden's Flatfish - M2, T50, T55, T60 models by Yakima Bait Company is the original Charlie Helin flat-nosed body design in trophy lake trout and salmon proportions and colors. Mr. Helin got it right with the wide action, wiggling Flatfish trolling plug...
The Pautzke Fire Waxie provides the perfect alternative to live wax worms, offering a durable, lifelike option that excels in finesse presentations. This 0.75-inch soft plastic imitates natural bug larvae, making it highly effective for trout, crappie,...
Pautzke Fire Neds micro finesse jigs for trout are a remastering of the popular bass fishing technique designed to make catching trout easier. Just like in bass fishing, Fire Neds can be used in a cast & bubble set-up, jigged, twitched, float-fished,...
Pautzke Fire Neds micro finesse jigs for trout are a remastering of the popular bass fishing technique designed to make catching trout easier. Just like in bass fishing, Fire Neds can be used in a cast & bubble set-up, jigged, twitched, float-fished,...
With a fresh and innovative look, walleye will not be able to resist the VMC Hot Skirt Glow Jig. This jig features a traditional minnow head with a new skirt combination of glow-in-the-dark and flashabou fibers. The unique skirt reflects light to grab...
The Zoom Lizard is a valuable addition to your tackle box because it provides versatility in your rigs, ideally suited for your fishing style. This lure is highly effective on Texas or Carolina rigs and produces extra action on the back of a flipping...
The Worden's Maxi Jig brings proven performance to steelhead and salmon anglers who rely on lifelike presentation and dependable hook strength. Each jig features a pulsating marabou or flashabou tail that comes alive in the current, drawing strikes during...
Pautzke Fire Brine transforms natural baits like herring, anchovy, and eggs into long-lasting, high-performance offerings by toughening flesh, adding vibrant color, and enhancing shine and scent-all in one easy step. This ready-to-use brine replaces homemade...
Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result in a trophy-worthy bass. Whether you use a steady retrieve or hop it, the deer hair on these jigs will...
The Megabass S-Crank is designed with a square bill to provide a hard-hitting wobble action to zone in on your target without any issues. This action will draw in unsuspecting predators to trigger them to take the bite. The S-Crank covers a wider area...
The VMC Snitch Jig Spinhead adds flash and thump to your soft plastics with a sculpted spinner blade that rotates cleanly against a bead stopper, enhancing visibility and vibration in stained or clear water. The weight-forward teardrop head improves tracking...
The VMC Sleek Jig Heads are made to maximize visibility and hook sets! The unique teardrop shape puts the weight forward on the jig head, which enhances stability and performance. Crafted from a premium hi-carbon steel, this jig head has a fast sink rate...