Worden's Original Rooster Tails were developed in the 1950s by Howard Worden and are one of the most productive spinners ever invented. The action of the spinning blade, in combination with the colorful, pulsating hackle tail, makes the Rooster Tail irresistible...
Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom. Swimming...
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The STORM® Original Wiggle Wart® is a strike-triggering crankbait that works when nothing else will! The Wiggle Wart's tough molded body and irresistible wide, side-to-side searching action has made the Original Wiggle Wart a mainstay in many top
Storm Original ThinFins have an erratic darting action produced by long sides and deep body. These lures are shallow running crankbaits great for a variety of game fish. The body shape and action imitates many forage fish such as shad, shiners and herring....
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishing lures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistible to big pike, walleye,...
Apply the Original Fish Formula Bait Pop Live Sonar Intensifier to your bait or fishing line, and it will shine brightly on your screen! Fish Formula Bait Pop for Livescope and sonar live technology enhances your bait and makes its signal stand out among...
The Dirty Jigs Original Swim Jig enjoys apparent features on the first look: bullet head, 3D eyes, full weed guard, 50-strand full skirt. What's not so evident under that skirt is a razor-sharp VMC hook for swift penetration with the heft of a heavy wire...
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The famous Billewis Original Rat-L-Trap® is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-out ca
If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...
Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom. Swimming...
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The Mepps® Aglia® Original Plain Spinner is precisely engineered to ensure the blade starts spinning the instant theure enters the water, emitting continuous vibration and maximum flash to attract all species of gamefish. The signature French b
Worden's Original Rooster Tails were developed in the 1950s by Howard Worden and are one of the most productive spinners ever invented. The action of the spinning blade, in combination with the colorful, pulsating hackle tail, makes the Rooster Tail irresistible...
Storm Original Hot 'N Tots are one of the top selling lure series for trolling and drift-fishing for walleye, steelhead, salmon and other game fish. The searching action of the Hot 'N Tots is as wild as it gets. Working from side-to-side, its erratic...
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Get the Road Runner® Original Marabou Jig 2-Pack to finesse those finicky fish. With its fuzzy grub body and spinner-blade attractor, this jig will bring strikes from fish when nothing else will. Deadly on everything from crappie to walleye. Comes
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The Rapala® Original Floating® Minnow is theure that started it all and is still one of the most popularures around. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split-shot for medium-depth swim
Storm Original Wiggle Wart Crankbaits are great for targeting finicky fish of any species. These lures offer legendary side-to-side action at all speeds with a loud rattle, and eye-catching, fish-attracting patterns for any condition. Featuring premium...
Worden's Original Rooster Tails were developed in the 1950s by Howard Worden and are one of the most productive spinners ever invented. The action of the spinning blade, in combination with the colorful, pulsating hackle tail, makes the Rooster Tail irresistible...
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The AFTCO Original Fishing Shorts foradies features unbelievable comfort with a hidden stretch elastic waistband and a zippered fly. Equipped with 5 functional pockets, including a pliers pocket, The Original Fishing Short® from AFTCO has a doub
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Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail makes the Roo
If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...
Rapala Original Floaters feature balsa wood construction with a natural minnow profile and premium black nickel VMC treble hooks. Each lure is hand tuned and tank-tested to ensure world renowned action straight from the box. Whether twitched on top...
Erie Dearie Original Spinners are great for drifting for almost any species of fish. All Erie Dearie lures feature quality construction and use Mustad hooks. While there are dozens of imitations on the market, they do not come close to the real thing...
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The famous Billewis Original Rat-L-Trap® is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-out ca
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Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail makes the Roo
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Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail makes the Roo