Break out of your slow-bite blues using the revolutionary Zoom® Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizing trailer to instantly boost the appeal of your chatterbait, spinnerbait, bladed-jig, or jighead presentations. The innovative ribbed body flexes with lifelike realism in between the sleek, baitfish-inspired head and fluid forked tail. Bass and other gamefish will key in on the dynamic swimming motion and natural quiver with swift, sure strikes –– even when they prove to be most finicky. Choose a few reliable favorites from the full lineup of enticing colors and rig up the Zoom Shimmer Shad as your best-bet baitfish imitation.

• Revolutionary baitfish-imitating trailer
• Ribbed body flexes and swims with lifelike realism
• Sleek head and fluid forked tail
• Attracts predators with natural quiver